MARKETING STRATEGY

SALES PARTICULARS

Your property will benefit from accurate and well-presented sales particulars with colour digital photographs of the front of the property, the rear garden and internals. Good quality, well-presented property details are essential in order to give potential buyers a 'feel good factor' about your property.

ADVERTISING

Your home will be advertised regularly in “The Advertiser” newspapers (the area’s leading publications, in Biggleswade, Hitchin, and Stevenage) which are received and read by 98% of local people every/most weeks (source-CCL Nov'97). A prominent window display is reserved for your home and one of our noticeable For Sale boards should be up within 48 hours.

Your property is advertised on Rightmove - the UK’s largest property website which has over 40,000 enquiries per month - widening your chance to find your purchaser.

MAILING

All properties are mailed out to our extensive mailing register on the day of instruction. These mailings are then followed up by phone calls, encouraging people to come and view your property.

WINDOW DISPLAYS

We have a large window display incorporating a detailed description of the property, along with colour photographs. We believe we are in one of the most prominent positions in the High Street, which is easily accessed.

VIEWINGS

Viewings are accompanied on request. We take care in vetting all applicants who wish to view. We find out their name, address, telephone number and where they work. We will find out their purchasing status and quite often their ability to get a mortgage before they view.

FEEDBACK

One of the biggest 'gripes' vendors have about their estate agents is the lack of feedback. At Lucas Estates, we endeavour to give accurate and constructive feedback within 48 hours, which will help to ensure a speedy sale.

ASSOCIATED OFFICES

If your home is not sold within two weeks then it will also be marketed, AT NO EXTRA COST TO YOU, by Lane Bennetts in Langford, Thomas Tate Partnership in Gamlingay and The Estate Agents in Arlesey.

AFTER SALES SERVICE

We don't stop working for you once we have found you a buyer! The file is then passed over to Gary and Beryl and you will be looked after right up to moving out of your old property. We will liaise between you, your buyer, your solicitor, your buyer’s solicitors and the chain above and below you, overcoming any problems and queries before you even get to hear about them. You will receive regular calls to update you on the progress of your sale and you will be most welcome to call into our office at any time for any information you require

OPENING HOURS

We are open 7 days a week: Monday to Friday until 6.00 pm, Saturday until 4.00 pm and Sunday between 10.00 am.and 2.00 pm. This should ensure that we receive the maximum number of enquiries from potential buyers.

THE STAFF

As your initial point of contact, I will personally oversee the marketing of your property. However, we have a full Sales Team who are totally committed to the selling of your property.